The clean beauty movement has transcended a trend to become a global mega phenomenon. This burgeoning trend, with 5.6 million Instagram hashtag views and a staggering 1.2 billion on TikTok, underscores a seismic shift in consumer preferences. A significant 31% of Asia’s online beauty consumers prioritize “all-natural ingredients” in their beauty purchases. It is not just a preference; it’s a lifestyle, marked by a commitment to ingredient safety, naturalness, sustainability, and ethics. This paradigm shift in the beauty industry has given rise to a unique concept – Cleanical, where the best of clean beauty meets clinical efficacy.

Defining Clean Beauty

Clean beauty, in its essence, embraces ingredients that are natural, botanical, organic, transparent, safe, mild, and free from harmful elements. Its evolution further extends into sustainability-focused practices, emphasizing biodegradability, eco-friendliness, refillable options, plastic-free packaging, recyclability, upcycling, and vegan formulations. The pinnacle lies in its commitment to ethics, rejecting animal testing, cruelty, and opting for fair trade and responsible sourcing.

However, there’s a perceptual challenge. Clean beauty is often seen as greener, environmentally friendly, but potentially less effective in treating specific skin conditions. To bridge this gap, a new player has emerged – the Cleanical.

The Cleanical Concept

Cleanical brands soar, with a +55% revenue surge, catching beauty industry focus amid rising clean beauty popularity. Cleanical represents the next phase in its evolution. It addresses efficacy concerns by combining the essence of clean beauty – ingredient safety, sustainability, and ethics – with clinically proven results. 

The Intersection of Green, Clean, and Effective

Cleanical challenges the misconception that clean beauty is less effective in treating skin conditions. By marrying the efficacy of clinical results with the green ethos of clean beauty, Cleanical brands are pioneering a new era. Retailers and social media platforms are becoming torchbearers, leading this transformation by addressing problematic skin concerns while upholding its core tenets.

Cleanical is not just a choice between clean and clinical. It is a harmonious integration that offers consumers a conscientious yet highly effective approach to skincare. Leading this evolution is Bahtera’s set of solutions in the Cleanical range; a trailblazer in delivering clean and clinically proven ingredients that address a spectrum of skin concerns.

The heart of Cleanical lies in substantiated results. Bahtera can help address diverse concerns like moisturizing, anti-inflammation, skin barrier enhancement, anti-aging, microbiome, and many more. Additionally, we offer solutions for innovative bio-polymers for thickening and natural setting.

In the Cleanical era, beauty isn’t just skin deep; find your conscious solution that merges purity with efficacy with Bahtera Business Solution here.