Two years since its first outbreak in Indonesia, the pandemic played a big part in shifting consumer behavior. Take the food and beverages industry, for instance. Naturally, nutritious and healthy foods stayed high in demand during these uncertain times. Even though there has been a noticeable increase in health-conscious consumption in the years prior, the pandemic might have brought it to the next level.

How does the bakery industry respond to this demand? They see this as an opportunity to enhance their end-products by providing healthier options while focusing on what consumers tend to look for before purchasing. 

Enticing Consumers with Visual 

While it is crucial to stay authentic, one cannot avoid the trends forever. It is important to respond to the emerging trends, especially in this era of social media, where online presence matters to the sustainability of business. Learning the current trend and tapping into it might help to stay relevant, if done correctly. Do it in moderation, and avoid paying too much focus in one trend only because they were not meant to stay.

As for the bakery industry, tapping into trends does not mean we can do it with minimum effort. Maintaining the visual appearance of the end-product is a must. Whatever the trend is, the visual still has to be enticing enough to catch attention. Sure, the taste should be great, but the initial impression would be the first thing to encourage customers to purchase.

However, a good visual appearance of baked goods cannot be obtained without a good texture and volume. We certainly do not want the texture to be too dense, dry, or sunken.

In this case, aeration remains the key factor in preserving baked goods’ appearance and mouthfeel. Using an emulsifier that enhances aeration, such as BASF’s Spongolit®, can produce high quality products that stay consistent. Moreover, the process of aeration itself allows calorie reduction in the product while still retaining the appearance of a full-fat cake.

There should be no compromise in upholding the quality of your baked goods for consumer satisfaction. Hence, in order to produce baked goods with the best quality, it is important to know the right tools and ingredients with the least hassle. Click here to find your solution.