The pandemic has altered the worldview on personal care, especially when it comes to beauty. Previously, the approach towards beauty products usage is dominated by the onion-like layers of skincare known as 12-step skincare. Now, the behavior of consumers has shifted toward Skin Minimalism.

As the name implies, Skin Minimalism introduces a minimalistic approach to skincare and beauty products. If the former skincare routine needs 12 products to complete the regime, Skin Minimalism encourages consumers to reevaluate it according to their needs.

The Latest Invention of the Beauty Industry

The Skin Minimalism approach is also applied to cosmetics products. Lately, there has been a significant amount of beauty brands that offer a fusion of cosmetics and skincare products. The products are then introduced to the market as Hybrid Cosmetics. This innovation grants consumers the ability to have the best of both worlds: a product to enhance their looks and skin.

Living in a country with tropical weather, there is an urgent need for Indonesians to protect their skin from harmful ultraviolet radiation. Therefore, Hybrid Cosmetics like lip balm with SPF and foundation with Vitamin E are not unheard of.

The benefits of Vitamin E to the skin are various, but its photoprotective effect in reducing skin damage caused by ultraviolet exposure made it a popular skincare formulation. Vitamin E also has anti-inflammatory effects as well as supporting wound healing. Some studies even pointed out the effectiveness of Vitamin E in treating atopic dermatitis and preventing skin cancer and wrinkling.

For the maximum effect and absorption of Vitamin E, advanced encapsulation technology is a minimum requirement. Especially when the said technology allows improvement in the stability, activity, and penetration of active ingredients into the skin. Microfluidics encapsulation technology allows a formulation to incorporate only the most essential ingredients. It is due to the ability of Microfluidics to confine particles in precise sizes to maximize the efficacy of active ingredients.

The Impact of Hybrid Cosmetics on the Beauty Market

Although the Skin Minimalism approach might seem terrifying to beauty manufacturers, it does not negatively impact the revenue projection of beauty products. In 2023, the revenue of cosmetics products reached US$103.80 billion. There even is a projected 4.84% annual growth from 2023-2027. Meanwhile, the Global Average Revenue Per User (ARPU) of the beauty and personal care market has a continuous increase forecast from 2023-2027 by 12.85%.

These projections mean that the outlook of the beauty products market does not look grim in the slightest bit. Click here to find your solution for utilizing the promising market projection.