The Indonesian baked goods market is experiencing dynamic growth, driven by changing consumer behaviors, rising disposable incomes, and a shift towards healthier and more convenient food options. This transformation presents ample opportunities for businesses looking to capitalize on the booming bakery sector.

Indonesia's Flourishing Bakery Market: A New Era of Growth

Indonesia is leading the way as the largest food market in the Asia Pacific, with a total market value of USD194.4 billion in 2020. With a projected growth of 7.06% from 2021 to 2026 in the food service market, a significant portion of this growth is attributed to the booming bakery industry. This surge is driven by shifts in national diets, growing disposable income, and the rise of online food delivery services.

Southeast Asia’s Bakery Industry on the Rise


The bakery market in Southeast Asia reached a value of USD13.5 billion in 2020, with a forecasted growth of 7.67% by 2026. The global cake market is also experiencing growth at a rate of 3.5% worldwide, contributing to a shift towards artisanal cakes, which are rapidly gaining popularity over branded products.

Baked Goods: From Premium to Everyday Fare in Indonesia


Indonesia is following this trend closely, with bread and cake consumption increasing by approximately 60% between 2016 and 2019. What was once seen as a premium product is now being embraced by the masses. Retailers like Indomaret have reported a 25-30% increase in bread sales annually, reflecting this shift in consumer behavior.

Indonesia’s growing food service sector is composed of a diverse group of players, from high-end hotels and bakeries to street-side restaurants and home industries. Industrial bakeries currently produce just 19% of the country’s total supply, with small and medium enterprises (SMEs) and boutique bakeries accounting for the remaining two-thirds of the market.

Artisan Bakery: A Bright Investment Opportunity


The artisan bakery sector is booming, holding 49% of the market share. With the growth of local favorites like artisan cakes and pastries, this sector presents a promising investment. Rising stars like BEAU, a leading artisan bakery, recently received funding from SEAF, signaling a new chapter in Indonesia's bakery landscape.

Riding the Wave of Online Food Delivery


Online food delivery is playing a significant role in expanding the reach of home bakers. With the Online Food Delivery segment in Indonesia reaching USD1.14 billion in 2020 and forecasted to grow by 9.33% annually until 2026, easy access to delivery platforms allows artisan bakeries to expand their customer base. Consumers now expect more variety and quality, driving the demand for unique, artisanal bakery offerings.

The Future of Indonesia’s Bakery Industry: A Flavorful Journey Ahead


The Indonesian bakery market is wide open for experimentation, with consumers eager for distinctive flavors and products that cater to local tastes, including halal offerings and authentically Indonesian treats. As the market continues to grow, there's no doubt that the bakery industry in Indonesia will thrive. With new players entering the space and consumer demand increasing, the future of this sector is incredibly promising.

Seize the Opportunity: Grow Your Bakery Business in Indonesia


With the bakery sector flourishing and new trends emerging, now is the perfect time to invest in Indonesia's vibrant food market. Whether you’re an artisan baker or a food service provider, there’s a huge opportunity for growth and innovation. Partner with Bahtera Adi Jaya to access high-quality chemical solutions and ingredients that will help you stay ahead of the curve in Indonesia’s fast-evolving bakery industry. Contact us today to get started!