For a long time, Indonesian Paint and Coating Industry is considered as an industry with a stable growth that is unaffected by the economic slowdown. The fast-growing numbers of their industrial consumers, such as property developers and automotive manufacturers is the cause of this happening. 

However, of all industries that were impacted by the pandemic, Paint and Coating Industry was the one that got the hardest hit. For Indonesia, it was not the first time for the industry to experience this situation. In 2015, economic slowdown caused a 10% decline to the market value. 2020 was no different due to the automotive production slump that heavily affected the industry.

Fortunately, each time Paint and Coating Industry undergo a difficult situation, it always managed to get back on track. This year, there is an expected 10.8% value growth and 2.8% volume growth in Southeast Asia paint market.

Keeping Up with the Paint Industry Trends

To ensure the sustainability of the industry, paying attention to the latest findings and innovations is key. Especially when it comes to complying to the market demands.

In the last few years, research found negative health effects toward the continuous exposure to lead commonly used in paint to improve color and speed up drying. Even though Indonesian government does not prohibit the use of lead, a lot of manufacturers have reduced, even eliminated lead usage in paint products in accordance to UN Environment Regulation.

Aside from lead-free paint, water-borne paint is also high in demand due to its eco-friendly nature. The mild odor, fast-drying, block resistance, and durability also made waterborne-paint more favorable for the consumers.

Naturally, consumers want a decent painting experience. For example, in architectural coatings, it is painting once for a lifetime vivid appearance and good coating. While for exterior coatings, it is having a paint with great resistance to environmental contaminants. In bringing innovative products to the market, manufacturers should aim to deliver only the best products with the best price.

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