Leading a healthy lifestyle is now a priority for many people, especially during the pandemic. One of the most popular ways to do it is by joining the plant-based diet trend.

There are various reasons why consumers prefer to eat plant-based diets, which include health-related motivations. Studies show it may lower risk of chronic illnesses, such as heart diseases, type 2 diabetes, and even cancer.

Aside from that, the diet also supports environmental friendliness. By switching, we can contribute to reducing greenhouse gas emissions and land usage, which are some of the big causes of global warming.

The Challenges for the Industry to Fulfill Plant-Based Products Demand

The emerging trend automatically urges industries to tend to the demand of consumers. From 2015 to 2021, the number of products with plant-based claims has skyrocketed by 700%. It is not only applicable to food and beverages, but also beauty and personal care, household, and fashion products.

The potential market for these products is especially big in Asia, with them being the second-largest region for meat alternatives. Therefore, Asia Pacific is projected to have the largest share of the global plant-based market by 2025.

However, product price is still a concern for consumers which puts their shifting to plant-based products to a halt. This puts manufacturers constantly seeking ways to reduce the costs of their products so they can fulfill the markets’ demand at cheaper prices.

The plant-based diet trend will further shape the Food & Beverages Industry. We will likely begin to see products derived from this diet fill many store isles. There are even possibilities that food service restaurants will collaborate with major manufacturers to provide plant-based menus.

Whether consumers are switching their lifestyles for the betterment of their health, environment, or animal, it is our job to be the enabler of their wishes.

Click here to find your plant-based solution with Bahtera.