Sunscreen, once limited to summer and beach use, is now a key part of daily skincare. Transforming from a cosmetic extra to an essential protector, it marks a shift in our approach to skin health. Now, sunscreen goes beyond guarding against the sun’s rays; it’s a lasting partner in achieving enduring beauty, overcoming time’s effects and worries about blackheads and pores.

Sunscreen Imperative

The essence of sunscreen lies in its unparalleled ability to shield the skin from the harmful effects of ultraviolet (UV) radiation. Protection against both UVA and UVB rays, the silent antagonist responsible for a myriad of skin concerns, is paramount. While UVB rays cause sunburns and contribute to skin cancer, UVA rays penetrate deeper and lead to premature aging and long-term skin damage. The sun’s rays, laden with free radicals, accelerate the breakdown of collagen and elastin, causing sagging skin, fine lines, and wrinkles. By forming a barrier, sunscreen becomes an ally in the fight against the ravages of time.

Battle Against Other Skin Concerns 

While the benefits of sunscreen are undeniable, concerns about its potential to clog pores and contribute to blackheads have lingered. Some formulations, particularly those with heavy or occlusive textures, might lead to pore congestion. Modern innovations have led to non-comedogenic sunscreens, offering effective protection without aggravating blackheads or acne.

Rise of Awareness

The Sun Protection market in Indonesia has seen a substantial increase, reaching US$180.00 million in revenue in 2024. Projections indicate a promising future with an expected annual growth rate of 7.96% (CAGR 2024-2028), with the per-person revenue of US$0.64 in 2024. These figures underscore the growing awareness and importance of sun protection measures, both locally and on a global scale.

The surge in sunscreen’s popularity can be attributed, in part, to educational initiatives emphasizing its importance. Dermatologists, skincare influencers, and beauty experts contribute to disseminating knowledge about the correlation between sun exposure and skin health. Realizing the importance of daily sun protection empowers people to actively manage their skincare journey.

Sunscreen Evolution

With increased awareness of sun exposure’s long-term effects, sunscreen has evolved from seasonal to an all-year essential. The beauty and health industries, along with dermatologists worldwide, champion the cause of sun protection. Skincare enthusiasts universally stress sunscreen’s importance in preventing sunburn, averting skin cancer, and maintaining skin health.

Sunscreen has transformed remarkably over time, evolving from thick, white-cast formulas to today’s lightweight, broad-spectrum options. Water-resistant, sweat-proof, and tailored for various skin types, non-comedogenic sunscreens now cater to the diverse needs and preferences of consumers.

Sunscreen’s ascent, from a niche product to a skincare staple, mirrors society’s evolving understanding of the critical role it plays. Bahtera continues to progress by creating a formulation that offers protection without compromising on the battle against other skin concerns. Soft Velvety Sun Gel SPF 50 PA++++ emerges as our solution to counter the challenges posed by sunscreens that typically feel heavy and oily on the skin. With a gel-based formula that provides a fresh and watery sensation, this formulation employs Tinovis GTC UP polymer to deliver a comfortable user experience, free from the worry of comedones. Find your timeless solutions against the sun with Bahtera here.