The Future Outlook of the Beauty and Personal Care Products
February 7
3min read
Women use an average of 12 different beauty products daily, ranging from skincare to hair care products. That is why the beauty and personal care industry keeps on thriving. It remained resilient in the middle of the pandemic throughout the years of social restriction.
According to Statistics Indonesia, beauty and personal care products contributed to the growth of the chemical, pharmaceutical, and traditional medicine industries. It reached a significant increment of 9.61% in 2021. The National Agency of Drug and Food Control noted a 20.6% increase in the number of beauty manufacturers. There is also a spike of 15.2% in export activities.
The Shift in Buying Behaviors of Personal Care Products
Prior to the pandemic in the first quarter of 2020, supermarkets were leading in the distribution channels for beauty and personal care products with an 86.7% share. Following the mass-scale social restrictions not long after, online platforms took the title by a storm.
There is an expected growth in online shopping activities in 2023, even after the government lifted the social restrictions. The online revenue of beauty and personal care products is projected to grow by 20.49% from the previous year. The existence of e-commerce and user-generated content platforms also helped in shaping consumer buying behaviors. Therefore, manufacturers and distributors hold the power to influence their purchase decision by offering promotions and discounts through these platforms.
The Booming Skincare Ingredients and Skin Minimalism
In the past few years, there are some ingredients that are constantly on the lookout in the market. Some of the most popular ingredients are niacinamide and retinol, which are popular for their many benefits to the skin. In 2023, we can still expect high demands for both ingredients.
With the rise of Skin Minimalism as the preferred beauty regime, more manufacturers have started incorporating skincare into makeup or making all-in-one products. Not only does it promote mindful consumption, but also drives sustainability by focusing on the essentials. This beauty regime is supported further by the clean beauty movement, where brands are committed to using safer ingredients in both their products and packaging.
There are many ways for manufacturers to start leaning toward sustainability. There is no better day to start the movement than today. Click here to find out how Bahtera can help you.
Women use an average of 12 different beauty products daily, ranging from skincare to hair care products. That is why the beauty and personal care industry keeps on thriving. It remained resilient in the middle of the pandemic throughout the years of social restriction.
According to Statistics Indonesia, beauty and personal care products contributed to the growth of the chemical, pharmaceutical, and traditional medicine industries. It reached a significant increment of 9.61% in 2021. The National Agency of Drug and Food Control noted a 20.6% increase in the number of beauty manufacturers. There is also a spike of 15.2% in export activities.
The Shift in Buying Behaviors of Personal Care Products
Prior to the pandemic in the first quarter of 2020, supermarkets were leading in the distribution channels for beauty and personal care products with an 86.7% share. Following the mass-scale social restrictions not long after, online platforms took the title by a storm.
There is an expected growth in online shopping activities in 2023, even after the government lifted the social restrictions. The online revenue of beauty and personal care products is projected to grow by 20.49% from the previous year. The existence of e-commerce and user-generated content platforms also helped in shaping consumer buying behaviors. Therefore, manufacturers and distributors hold the power to influence their purchase decision by offering promotions and discounts through these platforms.
The Booming Skincare Ingredients and Skin Minimalism
In the past few years, there are some ingredients that are constantly on the lookout in the market. Some of the most popular ingredients are niacinamide and retinol, which are popular for their many benefits to the skin. In 2023, we can still expect high demands for both ingredients.
With the rise of Skin Minimalism as the preferred beauty regime, more manufacturers have started incorporating skincare into makeup or making all-in-one products. Not only does it promote mindful consumption, but also drives sustainability by focusing on the essentials. This beauty regime is supported further by the clean beauty movement, where brands are committed to using safer ingredients in both their products and packaging.
There are many ways for manufacturers to start leaning toward sustainability. There is no better day to start the movement than today. Click here to find out how Bahtera can help you.