So many skincare products in the market to choose for. As the Indonesian market gets more sophisticated, specialized beauty products are gaining popularity driven by the pandemic, the rise of beauty influencers, and emerging local brands. More customers are looking for high efficacy to solve their specific skincare concerns through single-ingredient products and products with active ingredients.

New active ingredients are popping up every day and it’s getting more complicated to choose one that fits you best. We go through some of the latest beauty trends to give you an idea of what to look for. 

UV Filter 

For a long time, UV Filter has been used in sunscreens to protect your skin from UV light. More and more serums, night creams, and sleeping masks today use UV light to add that extra protection for your skin. Most skincare products available today only cover UVA or UVB, which differ in energy strength and wavelength. UVB is stronger but only reaches your outer skin layer.

As we use gadget more and more, more people are looking for protection from blue light. The blue light emitted by your gadgets can cause wrinkles and reduce skin barrier. Today, many skincare products offer blue light protection from special UV Filter. Most of these choices though focus on repairing your skin from the protection of blue light instead of protecting. 

New ingredients are being developed to provide full protection. One such ingredient is Tinosorb® A2B by BASF. Unlike other UV Filters, this one provides full protection from UVA, UVB, and blue light. When looking for skincare products with UV Filter, make sure you’re getting what you’re looking for. 

Anti-aging

Anti-aging skincare has always been popular. Many anti-aging products use retinol, which protects from the loss of collagen and thus promotes skin elasticity. Too much retinol however has the side effect of irritation.  

As the technology advances, new ingredients enter the market to offer higher efficacy and reduce the side effect. BASF introduced the coated retinol Cylasphere™Retinol, which boasts low irritant potential and higher efficacy due to targeted penetration into the skin. This retinol also offers the added benefit of higher stability, which means your skincare product lasts longer after opening. 

Base Cleansing

With so many treatment options in the market, many forget that basic cleansing is still important. Before applying your favorite serums or night creams, first you need to make sure that your skin is clean. This is where your regular facial and body wash comes in. The basic ingredient for foam-based personal care products from shampoo to facial wash is surfactant—to put it simply, this is the thing that makes your soap foamy. 

The best facial wash is the mild one that does not cause dryness but cleanses thoroughly. Today, more people are looking for milder, more natural products. New ingredients available in the market have made this possible. Plantapon® LGC SORB, for example, is a natural surfactant from BASF that is mild with excellent cleansing performance.

As you try out these new products for your specific skin needs, don’t forget to first cleanse your skin for optimal result.