Bahtera followed up the first leg of our business transformation with a dissemination of our long-term transformation plan with the company’s leadership. Held on August 6, 2021, the virtual event covered our overall corporate purpose and the resulting business development initiatives.

The discussion began with an explanation of our new purpose, vision, mission, and values and how they’re translated into our business strategy. The management also explained the use of balanced scorecard to provide a holistic view of performance metrics and initiatives. These were followed by detailed management plan, including organization structure adjustment and KPIs. 

This move forward by Bahtera was welcomed by the participants, who appreciated the commitment to a clear goal and tangible actions as well as the vision to generate value not only for the company, but also for the industry and the general public. The next step is for them to translate this into new SOPs, KPIs, and initiative for every department, and to set targets for the next year.

All of this is a part of Bahtera’s effort to ensure that our mission statement is not only fully understood by all layers of the company, but also translated into tangible, measurable actions. This is only the first in a full dissemination program for the entire company that consists of value dissemination, trainings, operational transformation, as well as system and procedure rejuvenation.