On June 20, 2024, Bahtera Adi Jaya and BASF co-hosted a successful seminar titled “Your Partner to Innovation Journey: Finding the Right Solution for Dispersion and Coating Formulations.” The seminar was held at the Orchardz Hotel Industri’s Raffles Room in Jakarta. The event attracted approximately 70 attendees. Most of the attendees were from Bahtera’s Industrial Solutions customer base.

The seminar served as a platform for in-depth exploration of the latest advancements in dispersion and coating technologies. Experts from BASF ASEAN showcased their innovative solutions while emphasizing the company’s unwavering commitment to sustainability. It featured two engaging sessions, each focusing on a specific aspect of the industry.

BASF’s Advanced Dispersion and Surface Solutions

The first session was led by Ms. Ananya Sattayasakwongsa, Technical Service Manager at BASF ASEAN, and Dr. Umaporn Jaitham, Technical Service Head at BASF ASEAN. They provided a comprehensive overview of BASF’s dispersion and coating portfolio. The speakers emphasized the company’s dedication to sustainable practices. They highlighted the transition towards renewable resources and the development of bio-based surfactants compliant with the European Norm EN17035.

The session further explored BASF’s established role as a trusted supplier of raw materials and additives for the paint and coating industry. The experts delved into the company’s range of surfactants for polymer emulsification and cost-effective, biodegradable alternatives to DPOS.

The Evolving Dispersion and Coating Landscape

The second session was led by Dr. Juan Zhou, Senior Manager, Technical Marketing for Additives at BASF Asia Pacific. This session focused on the ever-evolving dispersion and coating landscape. Dr. Zhou meticulously analyzed the latest market trends in architectural and industrial coatings, identifying the key drivers shaping the industry.

Aligned with these trends, Dr. Zhou showcased BASF’s array of cutting-edge additives specifically designed to address the evolving needs of the dispersion and coating industry. The session also emphasized BASF’s unwavering commitment to efficiency and compliance with sustainability standards.

The seminar concluded with a lively Q&A session, where participants actively engaged with the experts and posed insightful questions. The enthusiastic participation from the audience reflected the seminar’s success in fostering knowledge exchange and collaboration within the industry.

Overall, the “Your Partner to Innovation Journey: Finding the Right Solution for Dispersion and Coating Formulations” seminar served as a testament to the strong partnership between Bahtera Adi Jaya and BASF. The event managed to equip Bahtera’s customers with the knowledge and tools needed to leverage BASF’s innovative dispersion and coating solutions. Participants found their solutions with Bahtera. They are now empowered to make informed decisions. This enables them to propel their businesses forward in the ever-evolving market. Find your solutions with Bahtera today!