2020 was a turning point for businesses everywhere. The unexpected challenges of the global pandemic forced companies to adapt and innovate to survive. Here at Bahtera Adi Jaya, it was no different. We faced a crucial moment where we knew we needed to evolve, not just to survive, but to thrive.

Bu Meliza (President Director) remembers this time vividly. Manual processes and a lack of centralized information created a frustrating work environment. As Pak Gunnar (Commercial Director) aptly recalls, “We knew we needed to change to face the future.”

The transformation began at the core – with a reevaluation of our vision, mission, and values. Tough decisions were made to restructure processes and foster a more collaborative culture.

This dilemma drove us to launch the ALIVE initiative, marking a new chapter in Bahtera’s journey. ALIVE is not just a value; it’s a reflection of who we are and how we operate. The initiative spurred extensive changes across three fundamental aspects of our business: IT, people, and culture.

IT Transformation

Pak Janto (Operational GM) highlights the overhaul of our outdated IT systems. “We craved automation, efficiency, and for everyone to be on the same page,” he says. New systems brought a much-needed boost in speed, accuracy, and information accessibility.

The first pillar of our transformation focused on upgrading our IT infrastructure. The sudden shift to remote work highlighted the importance of having robust and agile technological systems. Bayu Anggara (IT Development Staff) played a crucial role from the IT trenches, focusing on building the digital bridges that would connect everyone, from integrating new technologies to making information readily available. Bahtera invested heavily in upgrading our IT capabilities, ensuring seamless connectivity and collaboration across all teams. These upgrades included enhancing our cybersecurity measures, implementing cloud-based solutions, and adopting innovative tech tools that boosted our productivity and efficiency. This transformation allowed us to maintain continuity and deliver exceptional service to our clients, despite the physical distance.

Empowering Bahtera Adi Jaya’s People

But technology was only one piece of the puzzle. At Bahtera, we believe that our people are our greatest asset. The transformation journey placed a significant emphasis on fostering an environment where every individual feels valued and empowered. We introduced various initiatives aimed at personal and professional growth, including mentorship programs, skill development workshops, and team-building activities. These efforts created a supportive and inclusive workplace culture, inspiring our employees to bring their best selves to work each day. The focus on people has not only enhanced individual performance but also strengthened our collective resilience as an organization.

Cultivating a Dynamic Culture

Pak Wahyu (HRGA) describes our old culture as restrictive and stifling innovation. Our cultural transformation was driven by the need to adapt to the changing landscape while staying true to our core values. Bahtera started to embrace a culture of continuous learning and innovation, encouraging employees to experiment and take calculated risks. This cultural shift was reflected in our day-to-day operations, fostering a spirit of collaboration, creativity, and excellence.

Diva (Marcomm Head), who joined Bahtera at the start of this transformation, witnessed firsthand the shift from a traditional company to a digital powerhouse. Open communication, collaboration, and a results-oriented mindset became the new Bahtera. Haiqhal Akbar (Market Development Specialist) echoes this sentiment, seeing the transformation as an opportunity to contribute and drive the company’s success.

The ALIVE values aren’t just a set of principles; they are the very essence of Bahtera. They are reflected in the way we work, the relationships we build, and the impact we strive to make. On our 24th birthday, Bahtera Adi Jaya is a company that is more ALIVE than ever.

As we celebrate this milestone, Bahtera Adi Jaya is excited to announce that our brand new website will be launching very soon. This website embodies the ALIVE spirit, providing a more user-friendly and informative platform to showcase our services, values, and future endeavors. Connect with us and elevate your business with Bahtera now!