Fi Asia Indonesia 2026 marked Bahtera Adi Jaya’s first participation at Fi Asia Indonesia as an exhibitor. Held from 16–18 September 2026 at JIEXPO Jakarta, Bahtera Adi Jaya took over Hall C1, Booth C1N37, under the theme “Integrated Solutions for Health, Taste, & Bakery Innovation,” showcasing ingredient solutions through real product applications. 

As a first-time participant at Fi Asia Indonesia, Bahtera Adi Jaya came with enthusiasm to introduce its solutions while connecting directly with industry players. The response throughout the three-day event went beyond expectations. Existing customers stopped by to reconnect and discuss, while new potential leads visited the booth to learn more about the solutions and applications on display. 

Integrated Solutions for Health, Taste, & Bakery Innovation 

Under the theme “Integrated Solutions for Health, Taste, & Bakery Innovation,” Bahtera Adi Jaya showcased solutions across three key areas of industry needs: health, taste, and bakery innovation. From functional food and beverage to flavour, seasoning, cake, dessert, and bakery applications, ingredient solutions were translated into prototypes that visitors could see and experience firsthand. 

From Ingredients to Applications: Four Prototypes 

 

A key part of Bahtera Adi Jaya’s presence at Fi Asia Indonesia 2026 was its four application prototypes, consisting of two beverage concepts and two food concepts. The beverage prototypes were developed in collaboration with Gambino Coffee, while the food prototypes were developed with Zeelandia Indonesia. These collaborations demonstrated how ingredient solutions can be translated into more tangible and relevant applications for the industry. 

Beverage Prototypes — In Collaboration with Gambino Coffee 

1. Jasmine Matcha Latte for Stronger Bone 

• MenaQ7® Vitamin K2 MK-7 from Gnosis — supports bone health through proper calcium utilization. 

• Matcha Powder from Naturalin — provides green colour, earthy aroma, and slightly bitter matcha character. 

2. Golden Glow Kunyit Asam 

• Emothion® S-Acetyl Glutathione from Gnosis — supports the beauty-from-within and antioxidant support concept. 

Food Prototypes — In Collaboration with Zeelandia Indonesia 

3. Matcha Ube Delight Roll 

• Spongolit® from LDC — supports a fine, uniform cake structure with a soft and fluffy texture. 

• Lamequick® from LDC — functions as a whipping aid that helps produce high-volume, stable, and soft foam/cream that is easy to apply to roll cakes. 

• Matcha Powder & Ube Powder from Naturalin — Matcha provides its characteristic green colour, earthy aroma, and slightly bitter taste, while Ube adds sweet, creamy notes and an attractive purple colour. 

4. Jalapeño Cheesy Dip 

• MSG & I+G Premix from Meihua Group — enhances umami and creates a fuller cheese profile. 

• Citric Acid from Weifang Ensign — helps balance the flavour and adds mild tanginess. 

• Cheddar Cheese Flavor from Symrise — provides a distinct cheesy character. 

• Oleoresin Capsicum from Akay — provides spicy heat. 

• Chilli Powder & Garlic Powder from Xin Yuan — add chilli character and savoury garlic notes. 

Together, the four prototypes demonstrated how ingredient solutions can move from raw materials into tangible applications, while creating opportunities for further product development discussions. 

Bringing More Interaction to the Booth 

 

Beyond the prototypes, Bahtera Adi Jaya also introduced a social media challenge to make the booth experience more interactive. An Instagram-inspired selfie mirror was available for visitors to take photos, upload them to Instagram, tag Bahtera Adi Jaya Instagram account, and receive premium ceremonial matcha powder. 

More Than a Booth: Connecting with the Industry 

Fi Asia Indonesia 2026 also created an opportunity for Bahtera Adi Jaya to connect more closely with the industry. Existing customers stopped by to reconnect and discuss, while new potential leads took the opportunity to learn more about the solutions on display. 

The conversations throughout the event provided opportunities to exchange ideas, understand industry needs, and open further discussions around future application development. 

A First Fi Asia Experience That Went Beyond Expectations 

 

Bahtera Adi Jaya’s first participation at Fi Asia Indonesia delivered an experience that went beyond expectations. Engagement with the prototypes, conversations with existing customers, new potential leads, and interactive booth activities all contributed to a meaningful opportunity to introduce our solutions and connect with the industry. 

More than simply being present at an exhibition, the experience demonstrated how relevant solutions, tangible applications, and meaningful connections can come together. 

Thank You for Being Part of Our First Fi Asia 

 

Thank you to all our existing customers, new potential leads, and visitors who took the time to stop by, connect, and experience Bahtera Adi Jaya’s prototypes throughout Fi Asia Indonesia 2026. We look forward to continuing the conversations and connections built during the event into future opportunities for collaboration and innovation. 

SEE YOU AT Fi ASIA INDONESIA 2028!