Bahtera Adi Jaya collaborated with Graha Rejeki Kostrisindo, a contract manufacturer specializing in skincare and cosmetics, for a seminar and training session titled “The Secrets and Methods of Making Whitening Body Lotion.” Held on Wednesday, 28 October 2026, at the Atrium of ICON MALL Gresik, the event featured Bahtera Adi Jaya’s Personal and Household Care team as speakers and facilitators, sharing insights into body care trends and active ingredient innovations. 

The event covered developments in the body care market, ingredient innovations for brightening and hydration, and a product demonstration that allowed participants to explore body lotion characteristics firsthand. 

As consumers increasingly seek products that support brighter-looking and well-hydrated skin, active ingredient innovation continues to play an important role in personal care product development. This growing interest also creates opportunities for brands to develop products that respond to evolving market needs. 

Body Care Market Trends: Growing Interest in Brightening and Hydration 

 

In a session titled Revolutionizing Body Care, Bela Astriana, Marketing Development Specialist from Bahtera Adi Jaya’s Personal and Household Care team, shared insights into the body care market and emerging opportunities for product innovation in Indonesia. 

According to the market data presented during the seminar, the global body lotion market is projected to reach USD 26.2 billion in 2026, up from USD 24.4 billion in 2025. Asia-Pacific accounts for more than 40% of the global market, making it one of the leading regional markets for body lotion. 

In Indonesia, brightening and hydration remain important consumer priorities. The presentation highlighted that more than 68% of the country’s best-selling body lotions feature brightening or skin tone-evening claims. It also noted that 7 out of 10 Indonesian women prioritize skin-brightening benefits. 

Hydration is another significant consideration. The presented data showed that 82% of consumers need skin hydration, while 64% report that conventional brightening products leave their skin feeling dry. 

These insights point to opportunities for body care products that address both brightening and hydration needs. 

Exploring Two Active Ingredient Innovations for Body Care 
 

During the educational session, Bahtera Adi Jaya introduced two BASF ingredients with complementary benefits for skin care: Peptovitae® Bright CF and Hydrasensyl® Glucan Green. 

These ingredients address two key skin care priorities: improving the appearance of pigmentation and supporting skin hydration. 

Peptovitae® Bright CF: Peptide Innovation for Skin Brightening 

Peptovitae® Bright CF is a biomimetic peptide-based active ingredient developed to support a brighter and more even-looking complexion. 

According to data from BASF, the ingredient addresses three pathways involved in pigmentation: inhibiting melanin formation or synthesis in melanocytes, limiting melanin transfer from melanocytes to keratinocytes, and supporting melanin degradation in keratinocytes through autophagy. 

The brightening effect of Peptovitae® Bright CF can be observed as early as 14 days. Based on Mexameter measurements from the in vivo study presented by BASF, melanin levels showed a significant reduction of 2.5% compared with baseline (Day 0) and 2.3% compared with placebo on Day 14. The results continued through Day 56, with a 6.3% reduction in melanin levels compared with baseline. 

These findings highlight the potential of Peptovitae® Bright CF for personal care products targeting skin brightening and a more even-looking skin tone. 

Hydrasensyl® Glucan Green: Beta-Glucan Innovation for Skin Hydration 

Hydrasensyl® Glucan Green is an active ingredient based on beta-1,3(1,6)-glucan, obtained through the fermentation of Athelia sp. It is designed to support skin hydration, help maintain the skin barrier, and improve skin comfort while providing a soothing benefit. 

According to BASF’s in vivo and ex vivo data, Hydrasensyl® Glucan Green demonstrated a 25% increase in skin hydration compared with placebo, or 43% compared with baseline (Day 0), on Day 14 in a leave-on application study. The same data also showed a 24% improvement in skin surface smoothness compared with baseline on Day 14. 

Beyond hydration, the ingredient has also demonstrated skin-calming potential. In an in vivo study following laser resurfacing, redness recovery was reported to be 2.7 times faster than placebo within 24 hours. 

These properties make Hydrasensyl® Glucan Green relevant for personal care applications focused on hydration, skin barrier maintenance, and skin comfort. 

Exploring Body Lotion Through a Product Demonstration 

 

Following the educational sessions, the event continued with a product demonstration led by Rahmawati Listiana, Lab Supervisor from Bahtera Adi Jaya’s Personal and Household Care team. 

Participants had the opportunity to explore body lotion characteristics through a product demonstration and try the Instantly Tone Up Body Lotion prototype prepared for the event. 

They also experienced a demonstration using Bahtera Adi Jaya’s Skin Analyzer to observe skin conditions. This activity offered participants an opportunity to become more familiar with the use of skin analysis equipment in the context of personal care. 

 

Ingredient Innovation for Personal Care Product Development 

Through this seminar, participants gained insights into body care trends, active ingredient characteristics, and opportunities to develop products that align with consumer needs. 

Ingredient innovation is an important consideration in creating value-added personal care products. Selecting suitable active ingredients allows brands to explore different product benefits while considering market demand and development efficiency. 

The collaboration between Bahtera Adi Jaya and Graha Rejeki Kostrisindo provided an opportunity to exchange knowledge and introduce ingredient innovations to participants. 

Bahtera Adi Jaya: Your Partner for Personal Care Ingredients 

Established in 2000, Bahtera Adi Jaya is a specialty chemical distributor providing ingredient solutions across various industries, including Personal and Household Care. 

Supported by a network of principals and a diverse ingredient portfolio, Bahtera Adi Jaya works with brand owners, manufacturers, and formulators to identify raw materials that meet their application requirements and product development needs. 

Looking for active ingredients for your next personal care innovation? Get in touch with Bahtera Adi Jaya’s Personal and Household Care team to explore ingredient options and solutions for your product applications.